Tuesday, December 7, 2010

Commercial Happiness

The World of Coke beckoned to us:  come in, buy our stuff, see what it is like to be a happy American.   So we went.

It is a fun, festive place.  At Christmas, everything is decorated beautifully.  The polar bear is there for photos, and he is an awesome mascot.  Memorabilia is everywhere.  People from all over the world are there, speaking their native languages, making you feel like it's a small world after all.

The gallery of Santa paintings was probably my favorite.  Also, the Norman Rockwell paintings are good, too.  If you like Americana, you should go to Coke.

It is truly amazing how effective the marketing team at Coke really is.  They make you happy with their messages - in every country, in any language.  Their movies are clever and their product is very good.  It makes you want to buy their happiness.  And they have the cashiers to assist you with that, too.

The highlight of the tour is the tasting room.  You can taste hundreds of drinks from all around the world, owned by Coke.  My impression of the drinks is that in some countries the water must be so terrible that their crazy sodas must seem great.  Some of it is so nasty it cannot be described.  If I am ever in Djibouti, I will drink nothing.  Nothing at all.  But if there was a Coke there, I would do a happy dance.

I have now purchased a tiny bottle filled with Coke, and it is a tree ornament.  I am curious to see if the girls will leave it on the tree, or if they will sample it...the bottle is tres cute.

1 comment:

  1. Kind of reminds me of Disney. We are totally Disney robots now.

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